Pricing Perspectives

Edited by Sandra Rothenberger and Florian Siems

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-59489-0
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Chapters in this book:

Ch 1 Putting Pricing Experience in Perspective: A Satirical View from Victorian America

Alfred C. Holden

Ch 2 Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environment

Hooman Estelami

Ch 3 Does Being Good Pay Off? An Investigation of Consumers’ Price Response to Social Product Information

Dirk C. Moosmayer

Ch 4 Reference Points Beyond Price — Fairness Effects in Customer Choices

Christine Mathies

Ch 5 Price Sensitivity for Green Power in Electricity Markets: Results From a Conjoint Analysis and a Representative Survey in Switzerland

Jürg Hari, Nikos Karathanasis and Stefan Burri

Ch 6 Exploring the Role of Information and Trust in Price Fairness Judgments

Sandra Rothenberge, Dhruv Grewal and Gopalkrishnan Iyer

Ch 7 Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry

Roman Egger and Irene Walters

Ch 8 Revenue Marketing and its Application Within the Hospitality Industry: History and Future Development

Miguel B. Baltazar

Ch 9 Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing

Christine Mitter and Florian Siems

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DOI: 10.1057/9780230594890

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