Digital Strategies in the Pharmaceutical Industry

Leonard Lerer and Mike Piper

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2003
ISBN: 978-0-230-59879-9
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Chapters in this book:

Ch Chapter 1 Introduction

Leonard Lerer and Mike Piper

Ch Chapter 10 Digital strategies in marketing to the consumer

Leonard Lerer and Mike Piper

Ch Chapter 11 Digital strategies in health service delivery

Leonard Lerer and Mike Piper

Ch Chapter 12 Digital technology management in the pharmaceutical industry

Leonard Lerer and Mike Piper

Ch Chapter 13 The future of pharmaceutical digital strategy

Leonard Lerer and Mike Piper

Ch Chapter 2 Principles of pharmaceutical digital strategy

Leonard Lerer and Mike Piper

Ch Chapter 3 A decade of digital strategy in the pharmaceutical industry

Leonard Lerer and Mike Piper

Ch Chapter 4 Digital strategy is critical across the pharmaceutical value chain

Leonard Lerer and Mike Piper

Ch Chapter 5 Digital strategies in research and development (R&D)

Leonard Lerer and Mike Piper

Ch Chapter 6 Digital strategies in manufacturing and supply chain

Leonard Lerer and Mike Piper

Ch Chapter 7 Digital strategies in pharmaceutical distribution

Leonard Lerer and Mike Piper

Ch Chapter 8 Digital strategies in marketing and sales

Leonard Lerer and Mike Piper

Ch Chapter 9 Digital strategies in marketing to the physician

Leonard Lerer and Mike Piper

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DOI: 10.1057/9780230598799

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