Business Practices in Emerging and Re-Emerging Markets
Satyendra Singh
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Satyendra Singh: University of Winnipeg
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2008
ISBN: 978-0-230-61101-6
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Chapters in this book:
- Introduction
- Satyendra Singh
- Market Liberalization in Emerging Economies: Changing Business Practices
- Peter M. Lewa
- Business Orientation, Brand Image, and Business Performance
- Satyendra Singh
- Ethics and Profitability: Can They Coexist?
- Satyendra Singh
- Business Ethics and Marketing Practices in Nigeria
- J. T. Akinmayowa
- Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
- Satyendra Singh
- Culture, Creativity, and Advertising
- Satyendra Singh and Kwaku Appiah-Adu
- The Current Marketing Practices in Ghana
- Kwaku Appiah-Adu and Satyendra Singh
- Performance Measurements of the International Joint Ventures in an Emerging Market
- Gin Chong
- Two Case Studies
- Ajay Bhalla
- Change Management in MAST Africa Limited
- Peter M. Lewa
- Conclusion
- Satyendra Singh
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-61101-6
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DOI: 10.1057/9780230611016
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