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Business Practices in Emerging and Re-Emerging Markets

Satyendra Singh
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Satyendra Singh: University of Winnipeg

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-61101-6
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Chapters in this book:

Introduction
Satyendra Singh
Market Liberalization in Emerging Economies: Changing Business Practices
Peter M. Lewa
Business Orientation, Brand Image, and Business Performance
Satyendra Singh
Ethics and Profitability: Can They Coexist?
Satyendra Singh
Business Ethics and Marketing Practices in Nigeria
J. T. Akinmayowa
Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
Satyendra Singh
Culture, Creativity, and Advertising
Satyendra Singh and Kwaku Appiah-Adu
The Current Marketing Practices in Ghana
Kwaku Appiah-Adu and Satyendra Singh
Performance Measurements of the International Joint Ventures in an Emerging Market
Gin Chong
Two Case Studies
Ajay Bhalla
Change Management in MAST Africa Limited
Peter M. Lewa
Conclusion
Satyendra Singh

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-61101-6

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DOI: 10.1057/9780230611016

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