From Chinese Brand Culture to Global Brands

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder
Additional contact information
Wu Zhiyan: Shanghai Institute of Foreign Trade
Janet Borgerson: Rochester Institute of Technology
Jonathan Schroeder: Rochester Institute of Technology

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-27635-3
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Chapters in this book:

Introduction

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder

Global Branding, Fashion Systems, and Historical Culture

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder

Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder

The 2008 Beijing Olympics Opening Ceremony: Branding China for the World

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder

Shanghai Tang: A Chinese Luxury Brand with Global Ambitions

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder

From Chinese Brand Culture to Global Brands

Wu Zhiyan, Janet Borgerson and Jonathan Schroeder

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-27635-3

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DOI: 10.1057/9781137276353

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