Beyond the Low-Cost Business

Giménez, Josep Francesc Valls

Beyond the Low-Cost Business

Josep Francesc Valls Giménez
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Josep Francesc Valls Giménez: ESADE Business School

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-27753-4
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Chapters in this book:

Introduction: Josep Francesc Valls Giménez
The Birth of the Low-Cost Phenomenon: Josep Francesc Valls Giménez
Reinventing Your Business Model (RYBM): Josep Francesc Valls Giménez
Brand Marketing at a Time of Heightened Price Sensitivity: Josep Francesc Valls Giménez
Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia: Josep Francesc Valls Giménez
Epilogue: Expansion, Innovation, Price Sensitivity and Wealth: Josep Francesc Valls Giménez

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-27753-4

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DOI: 10.1057/9781137277534

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