Lifestyle Brands

Stefania Saviolo and Antonio Marazza

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-28593-5
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Chapters in this book:

Introduction

Stefania Saviolo and Antonio Marazza

Brands and Social Identities: An Increasingly Strong Connection

Stefania Saviolo and Antonio Marazza

The Brand: What it is, how it Builds Value and why we Grow Fond of it

Stefania Saviolo and Antonio Marazza

From Authority to Lifestyle: A Mapping of Symbol Intensive Brands

Stefania Saviolo and Antonio Marazza

How Lifestyle Brands Work: An Interpretative Model

Stefania Saviolo and Antonio Marazza

The Model in Action

Stefania Saviolo and Antonio Marazza

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-28593-5

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DOI: 10.1057/9781137285935

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