Marketing in Context

Chris Hackley

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-29711-2
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Chapters in this book:

Ch Chapter 1 Setting the Marketing Scene

Chris Hackley

Ch Chapter 2 Marketing as Communication

Chris Hackley

Ch Chapter 3 Marketing Ideology and Mass Media

Chris Hackley

Ch Chapter 4 Ideologies of space

Chris Hackley

Ch Chapter 5 Marketing Ideology and Social Policy

Chris Hackley

Ch Chapter 6 Consumer Agency and Brand Culture

Chris Hackley

Ch Chapter 7 Managing Marketing — In Context

Chris Hackley

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-29711-2

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DOI: 10.1057/9781137297112

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