The Power of Customer Misbehavior

Michael Fisher, Martin Abbott and Kalle Lyytinen

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-34892-0
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Chapters in this book:

Introduction

Michael Fisher, Martin Abbott and Kalle Lyytinen

Why is Viral Growth Important?

Michael Fisher, Martin Abbott and Kalle Lyytinen

Technological Factors

Michael Fisher, Martin Abbott and Kalle Lyytinen

The Viral Model

Michael Fisher, Martin Abbott and Kalle Lyytinen

The Concept of Self-Identity

Michael Fisher, Martin Abbott and Kalle Lyytinen

Identity and Self-Verification

Michael Fisher, Martin Abbott and Kalle Lyytinen

Seeing and Being Seen

Michael Fisher, Martin Abbott and Kalle Lyytinen

Getting it Right

Michael Fisher, Martin Abbott and Kalle Lyytinen

Getting it Wrong

Michael Fisher, Martin Abbott and Kalle Lyytinen

Conclusion

Michael Fisher, Martin Abbott and Kalle Lyytinen

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-34892-0

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http://www.palgrave.com/9781137348920

DOI: 10.1057/9781137348920

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