Brandjack

Langley, Quentin

Brandjack

Quentin Langley

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-37536-0
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Chapters in this book:

Introduction: Quentin Langley
Brand and reputation: Quentin Langley
Issues and crisis management: Quentin Langley
Rise of the machines: Quentin Langley
The brandjacks: Quentin Langley
Engagement and transparency: turning your company inside out: Quentin Langley

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-37536-0

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DOI: 10.1057/9781137375360

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