Place Branding through Phases of the Image

Staci M. Zavattaro

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-39451-4
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Chapters in this book:

Ch Chapter 1 Utilizing Philosophy in Place Branding

Staci M. Zavattaro

Ch Chapter 2 Laying the Foundations

Staci M. Zavattaro

Ch Chapter 3 Putting It All Together—The Framework

Staci M. Zavattaro

Ch Chapter 4 Examples in Practice

Staci M. Zavattaro

Ch Chapter 5 Implications of the Framework

Staci M. Zavattaro

Ch Chapter 6 A Guide for Managers

Staci M. Zavattaro

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-39451-4

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DOI: 10.1057/9781137394514

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