Decision Making in Marketing and Finance

Paul Sergius Koku

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-44477-6
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Chapters in this book:

Ch Chapter 1 Theory of the Firm

Paul Sergius Koku

Ch Chapter 10 Marketing Mistakes and Their Impact on the Firm

Paul Sergius Koku

Ch Chapter 2 The Customer Lifetime Value

Paul Sergius Koku

Ch Chapter 3 Strategic Marketing Plan

Paul Sergius Koku

Ch Chapter 4 Signaling in Finance and Marketing

Paul Sergius Koku

Ch Chapter 5 New-Product Introduction

Paul Sergius Koku

Ch Chapter 6 Sales Force Compensation and Management

Paul Sergius Koku

Ch Chapter 7 Marketing Communication

Paul Sergius Koku

Ch Chapter 8 Advertising

Paul Sergius Koku

Ch Chapter 9 Pricing and Sales Promotion

Paul Sergius Koku

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-44477-6

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DOI: 10.1057/9781137444776

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