Organizational Buying Behaviour

Stephen T. Parkinson, Michael J. Baker and K. Moller

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1986
ISBN: 978-1-349-08048-9
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Chapters in this book:

Ch 1 Organizational Buying Behaviour and Industrial Marketing

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 2 Locating Purchasing Decisions in the Organization

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 3 Professional Aspects of Organizational Buying Behaviour

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 4 Buying Decision Models: Influences on Choice

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 5 Organizational Buying Processes

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 6 The Context of Organizational Buying Behaviour

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 7 Organizational Buying Behaviour as an Interaction Process

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 8 Developing the Market for New Industrial Products

Stephen T. Parkinson, Michael J. Baker and K. Moller

Ch 9 Overview and Summary

Stephen T. Parkinson, Michael J. Baker and K. Moller

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DOI: 10.1007/978-1-349-08048-9

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