‘Wireless Apostles’ and ‘Global Emperors’: Strategies for Domination in a Global Arena

Mitchell P. Koza, Silviya Svejenova and Luis Vives

Chapter 19 in Creating Value through International Strategy, 2004, pp 238-253 from Palgrave Macmillan

Abstract: Abstract When competing in industries that are global, or are in the process of globalization, some scholars and practitioners have argued that firms either become global — developing more or less isomorphic strategies — or perish (Marquardt 1999; Duysters and Hagedoorn 2001). Others, however, have acknowledged that becoming a global player is not a universal solution and that there is more than one type of international strategy viable in a global context (Yip 1989). The main argument of this chapter is that not all companies can or should forge a global strategy (Hout, Porter and Rudden 1982). Certain environmental and internal firm characteristics may drive the firm to pursue different strategic pathways to gain influence and enhance performance in such industries.

Keywords: Mobile Operator; Global Strategy; Strategic Behaviour; Strategic Management Journal; California Management Review (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-00556-3_19

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DOI: 10.1057/9780230005563_19

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