Good Looks Supremacy

Denise H. Sutton

Chapter 2 in Globalizing Ideal Beauty, 2009, pp 45-65 from Palgrave Macmillan

Abstract: Abstract By the time the women who worked as copywriters at J. Walter Thompson (JWT) graduated from college, they had already been exposed to a relentless focus on the female body. In securing a place in academia, women in the late nineteenth and early twentieth centuries were subject to extreme bodily surveillance by parents, college administrators and faculty, and physicians. This surveillance carried on the tradition of a monitored and regulated female body through a Victorian “cult of domesticity” and “true womanhood” that insisted on female demureness in the public sphere for middle-class women.

Keywords: African American Woman; Bodily Surveillance; White Skin; Consumer Culture; Ideal Beauty (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10043-5_3

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DOI: 10.1057/9780230100435_3

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