Selling Sex and Science

Denise H. Sutton

Chapter 4 in Globalizing Ideal Beauty, 2009, pp 99-121 from Palgrave Macmillan

Abstract: Abstract Helen Lansdowne was instrumental in the creation of the Woodbury’s Facial Soap advertising campaign; she spent months on research and product analysis prior to the initial educational/scientific campaign in 1910.1 Lansdowne is also credited with the provocative campaign slogan “A Skin You Love To Touch,” which debuted in 1914 and was accompanied by a sensual and romantic image and supporting ad copy. The ad captured the imagination of the American public and educated women on various skin problems.2 Lansdowne’s Woodbury’s ad campaign is listed as one of the top ten achievements of J. Walter Thompson (JWT) in one of its company histories. And the Woodbury’s slogan “A Skin You Love To Touch” came to be the “descriptive trademark” of the Woodbury products, which embody “beauty, and the love, envy and admiration beauty engenders.”3

Keywords: Scientific Claim; Emotional Appeal; Ideal Beauty; Beauty Contest; Female Consumer (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10043-5_5

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DOI: 10.1057/9780230100435_5

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