New Markets, New Behaviors: A Global Shift

Christian Dussart

Chapter Chapter 2 in Creative Cost-Benefits Reinvention, 2010, pp 43-58 from Palgrave Macmillan

Abstract: Abstract Everyone knows you have to change with your customers to win big.2 This has always been true: typically, a marketing plan must be reworked, or at least reviewed, every year. The only difference between the landscape before and after the emergence of commoditization is that the changes in attitudes and behaviors among both consumers and industrial buyers are here to stay. Such changes are less connected to a fashionable business practice or a short-term market tendency than they used to be in many circumstances. The internal structure of the business world is being totally reconfigured. Executives must grasp not only the transformations to consumption patterns in the B2C markets but also those affecting B2B trade. Manufacturers, distributors, and other economic players will have to fine-tune their strategies accordingly.

Keywords: Online Community; Manufacturer Brand; Private Label; Customer Engagement; Luxury Brand (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-11463-0_3

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DOI: 10.1057/9780230114630_3

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