An Integrated Set of New Business Logics

Christian Dussart

Chapter Chapter 5 in Creative Cost-Benefits Reinvention, 2010, pp 101-116 from Palgrave Macmillan

Abstract: Abstract Earlier in this book, commoditization was defined, explained, and clarified. Its major impacts on the economy and on business practices have been clarified. The diagnosis and prognosis of its consequences on growth and profitability have also been laid out extensively. The prerequisites for decision making on value creation have been honestly and transparently justified. Consistent with the intellectual process of this book, we will now move from ideas to action and present strategic recommendations on customer value creation, specifically how to develop it, how to translate it into a strong CVP, how to keep it relevant, and how to avoid leakage of value by determining where cuts will hurt customer perceptions.

Keywords: Business Process; Business Model; Customer Satisfaction; Business Logic; Marketing Function (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-11463-0_6

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DOI: 10.1057/9780230114630_6

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