Setting the scene

Andreas Bauer, Björn Bloching, Kai Howaldt and Alan Mitchell

Chapter 1 in Moment of Truth, 2006, pp 1-10 from Palgrave Macmillan

Abstract: Abstract Profitable top-line growth. Sometimes other priorities intervene. Sometimes cost cutting, restructuring, and retrenchment have to take center stage. Sometimes mergers, acquisitions, or divestments are top priority. But no CEO’s thoughts ever stray too far from this sine qua non of business success. Ultimately attention always has to return to fundamentals: is the business making what customers want? Is it doing so profitably? How can it improve this performance?

Keywords: Corporate Social Responsibility; Distribution Channel; Brand Management; Strong Brand; Brand Strategy (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-20388-4_1

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DOI: 10.1057/9780230203884_1

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