The Attention Cluster

Colin Shaw

Chapter 5 in The DNA of Customer Experience, 2007, pp 67-85 from Palgrave Macmillan

Abstract: Abstract “Oh look, there’s a new restaurant opened up in town, shall we see what it is like?” said Lorraine (my wife). We have always been keen to explore new settings. We booked a table for that weekend. As we drove towards the restaurant we chatted about what it was going to be like.

Keywords: Account Manager; Marketing Campaign; Customer Experience; Product Launch; Customer Engagement (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230210813_5

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