An Ontological Shift

Matt Statler and Johan Roos
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Matt Statler: New York University (NYU)
Johan Roos: Imagination Lab Foundation

Chapter 2.0 in Everyday Strategic Preparedness, 2007, pp 13-20 from Palgrave Macmillan

Abstract: Abstract Various scholars have attempted to write the definitive history of modern strategic management. Strategy Safari: A Guided Tour through the Wilds of Strategic Management (Mintzberg et al., 1998) may be the most widely read such attempt — but there are many others.9 The narrative that these histories offer has become quite familiar to researchers as well as practitioners: over the course of several decades, what we call ‘strategy’ has evolved from a business plan that originates in the mind of a long-term visionary leader; to become a process of market analysis undertaken by expert number-crunchers; and, finally, to appear as the adaptive process through which an organizational system makes sense of itself and its environment.

Keywords: Strategic Management; Static Ontology; Unexpected Change; Strategic Planning Process; Ontological Assumption (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22291-5_3

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DOI: 10.1057/9780230222915_3

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