A Blueprint for a Consumer-Driven Society

Chuck Brymer

Chapter Chapter 10 in The Nature of Marketing, 2009, pp 177-190 from Palgrave Macmillan

Abstract: Abstract Have you ever been to EPCOT Center? Many of the approximately ten million people who visit EPCOT each year at Walt Disney World in Florida don’t even stop to realize what its name stands for: the Experimental Prototype Community of Tomorrow. EPCOT actually began life as an idea for a real community, where over 20,000 people would live in harmony with the modern world.

Keywords: Brand Community; Great Marketing; Brand Identity; Digital Community; Statistical Process Control Technique (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22723-1_10

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DOI: 10.1057/9780230227231_10

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