The Anatomy of a Digital Community

Chuck Brymer

Chapter Chapter 2 in The Nature of Marketing, 2009, pp 17-34 from Palgrave Macmillan

Abstract: Abstract Ants are not the smartest creatures in the world. The life of an individual ant is a very simple one: It basically searches for food and follows the scents other ants leave behind. You can even simulate the behavior of one pretty accurately on a computer.

Keywords: Simple Rule; Collective Intelligence; Message Board; Traditional Marketing; Retail Distribution (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22723-1_2

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DOI: 10.1057/9780230227231_2

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