Why Speed Is the New Big

Chuck Brymer

Chapter Chapter 4 in The Nature of Marketing, 2009, pp 55-72 from Palgrave Macmillan

Abstract: Abstract The beautiful island state of Hawaii has over one million residents. Together, they probably use about 40 million rolls of toilet paper ever year. But one of the greatest – and completely unintended – viral marketing feats in history made nearly every single roll disappear off the shelves of Hawaiian stores.

Keywords: Message Board; Toilet Paper; Brand Community; Brand Relationship; Online Marketing (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22723-1_4

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DOI: 10.1057/9780230227231_4

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