Funny Business

Adrian Furnham

A chapter in Management Intelligence, 2008, pp 98-99 from Palgrave Macmillan

Abstract: Abstract Marketing people want their advertisements to be remembered. Recall the brand then buy it. So what makes ads memorable? Does humor help or hinder the process? Simple question, but alas, as often, complicated answer.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22743-9_32

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DOI: 10.1057/9780230227439_32

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