Marketing, Metaphors and Metamorphosis: Marketing Management as a Caring Profession

Michael Thomas

Chapter 15 in Marketing Metaphors and Metamorphosis, 2008, pp 206-216 from Palgrave Macmillan

Abstract: Abstract METAMORPHOSIS: change of form or character. In this chapter I want to speculate about the possibility, the likelihood, that the profession of marketing will move away from its image of being the last resort of hucksters, carpetbaggers, snake-oil salesmen and second-hand car dealers, to the status of a profession, with acknowledged standards of conduct, even its own equivalent of the Hippocratic oath.

Keywords: Management Profession; Market Management; Global City; Hippocratic Oath; Social Respon (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-22753-8_15

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DOI: 10.1057/9780230227538_15

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