Your Advertising Agency Is Not Your Partner

Willem Burgers
Additional contact information
Willem Burgers: China Europe International Business School

Chapter 12 in Marketing Revealed, 2008, pp 107-113 from Palgrave Macmillan

Abstract: Abstract Some of my best friends work in advertising agencies. Since this chapter is so unkind to advertising agencies I tell them to skip this chapter. This way I can keep my friends. If you work for an ad agency, you too can skip this chapter. You already know what’s in it anyway. Everybody else, please pay close attention. Managing your advertising agency is an important issue. Advertising is your mouth. I’m not sure companies should outsource their mouth, but they do.

Keywords: Wall Street Journal; Advertising Campaign; Creative Work; Advertising Agency; Strategic Communication (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230230873

DOI: 10.1057/9780230230873_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().