Distribution

Willem Burgers
Additional contact information
Willem Burgers: China Europe International Business School

Chapter 16 in Marketing Revealed, 2008, pp 151-157 from Palgrave Macmillan

Abstract: Abstract Successful marketing demands successful management of markets. We must manage the marketing function both inside our company and also outside our company, managing also those who are not our employees but nevertheless are busy distributing, selling, buying, consuming, and disposing of our products. Value increasingly is produced by groups of companies working together. The remaining chapters in this book all touch on this main point.

Keywords: Advertising Campaign; Channel Member; Punishment Power; Marketing Function; Additional Sale (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_16

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230230873

DOI: 10.1057/9780230230873_16

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().