Power

Willem Burgers
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Willem Burgers: China Europe International Business School

Chapter 17 in Marketing Revealed, 2008, pp 159-163 from Palgrave Macmillan

Abstract: Abstract We always try to make our companies more efficient and more effective. However, efficiency and effectiveness are not the only thing, and not even the most important thing. Power is more important. Put simply: efficiency and effectiveness decide how much money there will be. Power decides who gets the money.

Keywords: Channel System; Sales Increase; Channel Member; Sales Promotion; Double Jeopardy (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_17

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DOI: 10.1057/9780230230873_17

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