A New Idea in Marketing: Honesty

Willem Burgers
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Willem Burgers: China Europe International Business School

Chapter 18 in Marketing Revealed, 2008, pp 165-174 from Palgrave Macmillan

Abstract: Abstract Marketing and honesty are like toothache and fun. In the popular perception, people in marketing may not be as bad as lawyers or criminals, but we are no engineers either.

Keywords: Stock Price; Customer Service; Hedge Fund; Credit Union; Brand Equity (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_18

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DOI: 10.1057/9780230230873_18

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