You Don’t Know Good Advertising

Willem Burgers
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Willem Burgers: China Europe International Business School

Chapter 9 in Marketing Revealed, 2008, pp 81-87 from Palgrave Macmillan

Abstract: Abstract When we see our company, we primarily see our boss, our subordinates, our office, the headquarters building, the factories, fellow managers, the products. In sharp contrast, the customer primarily sees the advertisements, the promotions, the salespeople, the packaging, and the product. Additionally our marketing managers and advertising agencies spend their working lives thinking, maybe for weeks, sometimes months, about an advertisement. Customers meanwhile spend but five or ten seconds looking at that advertisement.

Keywords: Advertising Campaign; Marketing Manager; Advertising Agency; Fellow Manager; White Letter (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_9

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DOI: 10.1057/9780230230873_9

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