The Case of Mercedes-Benz India

Florian A. A. Becker-Ritterspach
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Florian A. A. Becker-Ritterspach: University of Groningen

Chapter 7 in Hybridization of MNE Subsidiaries, 2009, pp 173-213 from Palgrave Macmillan

Abstract: Abstract While the internationalization of Daimler’s commercial vehicle production starts already in the 1900s, the internationalization of passenger car production, starts late compared to other auto manufacturers. At the beginning of the 1990s, Daimler-Benz (DB) has practically no internationalization experience in passenger car production (GrunowOsswald, 2006; Pries, 2000). This changes, however, in the 1990s. The most noteworthy steps of internationalization are the mergers/takeovers of Chrysler in 1998 and Mitsubishi in 2001. Proving unsuccessful, the two mergers/takeovers are dissolved in 2007 and 2004 respectively.

Keywords: Industrial Relation; Supply Relation; Institutional Distance; German Manager; Institutional Demand (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230233492_7

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