The Brand as a Social Phenomenon and Cultural Icon

Michele Fioroni and Garry Titterton

Chapter Chapter 1 in Brand Storming, 2009, pp 3-14 from Palgrave Macmillan

Abstract: Abstract Nothing is any longer immune from brands. Even the fantastic world of fairy tales, represented these days by cartoons, is profoundly pervaded by them. Every representation of modernity, be it real or imaginary, takes place in a setting of brands, with brands an integral part of the narrative process.

Keywords: Fairy Tale; Cultural Phenomenon; Cultural Icon; Household Cleaning Product; Increase Work Pressure (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23351-5_1

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DOI: 10.1007/978-0-230-23351-5_1

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