Performance Anxiety and the Illusion of Quality

Michele Fioroni and Garry Titterton

Chapter Chapter 12 in Brand Storming, 2009, pp 115-121 from Palgrave Macmillan

Abstract: Abstract There are three elements which all brand definitions have in common, and they are the functional and emotional attributes and the promise offered by the product, understood in terms of expectations, guarantee and safety.

Keywords: Choice Process; Functional Benefit; Strong Brand; Sport Utility Vehicle; Swedish Manufacturer (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23351-5_12

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DOI: 10.1007/978-0-230-23351-5_12

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