Promoting a Brand Through National Identity and a Culture of Consumption: The Case of S. Pellegrino

Michele Fioroni and Garry Titterton

Chapter Chapter 21 in Brand Storming, 2009, pp 191-197 from Palgrave Macmillan

Abstract: Abstract S. Pellegrino mineral water has its source in the municipality of San Pellegrino Terme in Val Brembana in the Italian Alps. It naturally springs from the earth after a long journey, rising from a depth of 1,000 meters, during which nature filters, purifies and enriches it with mineral salts. It is aerated with a carbonate which comes from a natural source, and boasts 14 minerals, including calcium and magnesium. Its properties have been famous since the fifteenth century: it is documented that even Leonardo da Vinci visited the Bremban town and on that occasion called the water of San Pellegrino “miraculous.”

Keywords: Soft Drink; Water Market; Great Brand; Fizzy Drink; Sparkling Water (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23351-5_21

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230233515

DOI: 10.1007/978-0-230-23351-5_21

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().