The Human Nature of Brands

Michele Fioroni and Garry Titterton

Chapter Chapter 4 in Brand Storming, 2009, pp 31-39 from Palgrave Macmillan

Abstract: Abstract The big challenge which marketing has to face today is that of making human brands which by their very nature are not so human. Man’s tendency to anthropomorphize inanimate objects has acquired deep roots down through the centuries and involves very different areas of social life, from religion to politics, and even the family.1

Keywords: Chat Room; Inanimate Object; Fizzy Drink; Massive Advertising; Purchasing Motivation (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23351-5_4

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DOI: 10.1007/978-0-230-23351-5_4

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