The Emergence and Characteristics of Virtual Worlds

Alycia Mesa

Chapter 1 in Brand Avatar, 2009, pp 7-18 from Palgrave Macmillan

Abstract: Abstract The programmer looks down at his hands and scans his arms and torso … they’ve been rendered. In a split second he realizes that his entire body is morphed into a seamless integration with the computer animated screen. He’s not just playing the game, he’s a part of the game. And what’s more he can control the outcome of it, shaping his own world, his own experience and own destiny.

Keywords: Virtual World; Office Supply; Text Chat; Media Machine; Adoption Continuum (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23371-3_2

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DOI: 10.1057/9780230233713_2

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