Corporate social responsibility

Michael Morley

Chapter 15 in The Global Corporate Brand Book, 2009, pp 180-192 from Palgrave Macmillan

Abstract: Abstract “Whatever the corporate-social-responsibility gurus say, business is a force for good in itself: its most useful contribution to society is making profits and products” states The Economist (June 28, 2008) in a leading article about Bill Gates. The world’s richest man had just announced that he was stepping back from executive duties at Microsoft to devote most of his energies to his charitable foundation.

Keywords: Corporate Social Responsibility; United Nations Global Compact; Corporate Social Respon; Stakeholder Mapping; Societal Marketing (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23945-6_16

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DOI: 10.1057/9780230239456_16

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