What’s it worth?

Michael Morley

Chapter 16 in The Global Corporate Brand Book, 2009, pp 193-200 from Palgrave Macmillan

Abstract: Abstract Brand is an intangible and that is enough to make some people doubt its reality and importance in the business context.

Keywords: Royalty Rate; Consensus Forecast; Brand Rating; Income Approach; Royalty Income (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23945-6_17

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DOI: 10.1057/9780230239456_17

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