Pedantic, popularist, or puerile

Adrian Furnham
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Adrian Furnham: University College London

A chapter in People Management in Turbulent Times, 2009, pp 127-129 from Palgrave Macmillan

Abstract: Abstract What makes a management book sell? There are certainly enough of them. Publishers should have some idea but they too are often taken by surprise. The stats are illuminating: often less than 5 per cent of a title’s sales account for 95 per cent of profits, and as many as 80 per cent of books are pulped and remaindered in a surprisingly short period.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23961-6_44

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DOI: 10.1057/9780230239616_44

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