Story time

Adrian Furnham
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Adrian Furnham: University College London

A chapter in People Management in Turbulent Times, 2009, pp 170-171 from Palgrave Macmillan

Abstract: Abstract There are many ways to portray a product or a service in an advertisement. Whatever the product, most opt for the approach of describing its features. The advert aims to show and describe the most salient aspects of the brand.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23961-6_61

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DOI: 10.1057/9780230239616_61

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