Business strategies for eco-innovation

Javier Carrillo-Hermosilla (), Pablo Río González () and Totti Könnölä
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Javier Carrillo-Hermosilla: IE Business School
Pablo Río González: Institute of Public Goods and Policies (IPP)

Chapter Chapter 5 in Eco-Innovation, 2009, pp 92-124 from Palgrave Macmillan

Abstract: Abstract Since the publication of Changing the Course, the introductory book on eco-efficiency by the World Business Council for Sustainable Development’s Steven Schmidheiny,1 companies have increasingly sought win-win solutions that combine simultaneous improvement in corporate competitiveness and environmental performance. Theoretical work supports this approach2 and argues that pollution is a sign of both environmental and economic inefficiency, and that many cost-effective environmental measures are inadequately exploited by managers. This divergence from neoclassical profit-maximization arises because managers are constrained by imperfect information, cognitive limitations and the existence of inappropriate organizational/incentive structures within companies.3

Keywords: Supply Chain; Business Strategy; Environmental Management System; Global Compact; Product Service System (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24485-6_5

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DOI: 10.1057/9780230244856_5

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