The Dollar and Coca-Cola Are Both Brand Names

Robert Aliber

Chapter 7 in The New International Money Game, 2011, pp 92-104 from Palgrave Macmillan

Abstract: Abstract The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is colored water with a bit of carbon gas and a sweetener. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Coke and Pepsi and Dr. Pepper and the other pop-producing firms strive to make their products attractive; each has attractively designed small, medium, and large bottles as well as cans of several different sizes. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, then Caffeine-Free Coke, then Diet Caffeine-Free, and then Classic Coke.

Keywords: Interest Rate; Central Bank; Swiss Franc; Currency Note; National Brand (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230246720_8

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