Introduction: Towards an Understanding of the Interplay between Media and Organizations

Lilie Chouliaraki and Mette Morsing

A chapter in Media, Organizations and Identity, 2010, pp 1-24 from Palgrave Macmillan

Abstract: Abstract The significance of the media for corporate organizations has grown immensely since 2000. Whereas the mass media, press and television, have always been central in the formation of organizational identity, and the promotion of corporate image and reputation (Deephouse 2000; Christensen et al. 2008), the recent spatio-temporal expansion of broadcasting, through global television networks and the rise of business news, has further intensified the debate over the promises and risks of mediated visibility (Henriques 2000). As a consequence, today, more than ever, the media are seen as agendasetters for corporate reputation (Carroll and McCombs 2003), whereby the mediated representation of organizations constitutes a critical influence on the construction and deconstruction of organizational identity.

Keywords: Corporate Social Responsibility; Organizational Identity; Corporate Reputation; Corporate Identity; Corporate Communication (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24839-7_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230248397

DOI: 10.1057/9780230248397_1

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().