Making Sense of a Crucial Interface: Corporate Communication and the News Media

Joep P. Cornelissen

Chapter 6 in Media, Organizations and Identity, 2010, pp 129-145 from Palgrave Macmillan

Abstract: Abstract In this chapter, we provide an overview of how news organizations work, and develop a theoretical account of communicative interactions between corporate communication professionals representing commercial companies and journalists working for news organizations. This account conceptualizes these interactions as a discursive process in which professionals and journalists construct and negotiate frames about an event or issue related to a company. This process tends to be guided on both sides by the individual’s professional identity (as a communication professional or a journalist) and the identity of his or her organization.

Keywords: Public Relation; Professional Identity; News Medium; News Story; Communication Professional (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24839-7_7

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DOI: 10.1057/9780230248397_7

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