Japanese Corporate Strategies in Emerging Markets: From China-centered Trade and Investment to Diversified Internationalization

Pascal Gudorf

Chapter 11 in Innovation and Change in Japanese Management, 2010, pp 223-238 from Palgrave Macmillan

Abstract: Abstract There is hardly any other trend that has affected Japanese manufacturers more in recent decades than globalization. From automobiles to consumer electronics to plant engineering, Japanese multinationals have successfully marketed their products in many overseas markets. In a matter of ten years, more or less, Japan’s exports as share of nominal gross domestic product (GDP) have grown from 10 percent in 1997 to 17 percent in 2007 (JETRO, 2008, p. 64). In 2006, Japanese manufacturers’ overseas sales (defined as exports plus sales of products manufactured in overseas transplants) accounted for one-third of their worldwide sales volume (JBIC, 2008).

Keywords: Foreign Direct Investment; Gross Domestic Product; Export Growth; Overseas Market; Japanese Manufacturer (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230250536_12

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