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The future of fine arts — according to public opinion

Marco Bevolo

Chapter Chapter 9 in The Golden Crossroads, 2010, pp 180-196 from Palgrave Macmillan

Abstract: Abstract So far, we have followed a path of 35 “findings” as derived from qualitative research, structured interviews with thought leaders, and movers and shakers in the world of fine arts. The purpose of this has been to gain insight and inspiration from the creative and cultural sectors for the benefit of business leaders and brand marketers, including market research professionals.

Keywords: Market Research; Public Funding; Female Respondent; Business Leader; Male Respondent (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25069-7_11

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DOI: 10.1057/9780230250697_11

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