Between “ideology” and “space:” the museum experience

Marco Bevolo

Chapter Chapter 6 in The Golden Crossroads, 2010, pp 113-133 from Palgrave Macmillan

Abstract: Abstract This chapter deals with the way contemporary museums are being designed, experienced, and marketed. We explore two fundamental dimensions of museums: “ideology,” or the expression of a museum’s essence – its soul “space,” or the physical presence of museum buildings and premises in cities, and their design principles.

Keywords: Business Leader; Creative Industry; Identity Design; Brand Personality; Corporate Identity (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25069-7_8

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DOI: 10.1057/9780230250697_8

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