Why Morale is So Important

David Bowles and Cary Cooper
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David Bowles: Rancho Santa Fe
Cary Cooper: Lancaster University

Chapter Chapter 3 in Employee Morale, 2009, pp 59-107 from Palgrave Macmillan

Abstract: Abstract If there is one word which encapsulates the benefits which accrue from a high morale organization, it is this: performance. This refers to performance at the individual level and that of the organization as a whole. Evidence for morale correlating highly with, and driving, performance is strong and growing.

Keywords: Financial Performance; Customer Satisfaction; Sickness Absence; Total Quality Management; Balance Scorecard (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25078-9_3

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DOI: 10.1057/9780230250789_3

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