The Demand Side

Colin Read
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Colin Read: SUNY College

Chapter 3 in The Fear Factor, 2009, pp 21-31 from Palgrave Macmillan

Abstract: Abstract Humans are by nature risk-averse. This is a simple consequence of the way we derive pleasure, and is well explained by economic theories that allow us to model human economic satisfaction and happiness.

Keywords: Interest Rate; Marginal Utility; Demand Curve; Interest Payment; Treasury Bill (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25086-4_4

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DOI: 10.1057/9780230250864_4

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