Getting to know your customers

Sybille Sachs, Edwin Rühli and Isabelle Kern

Chapter 4 in Sustainable Success with Stakeholders, 2009, pp 65-78 from Palgrave Macmillan

Abstract: Abstract We all know the saying: ‘the customer is king’. For this reason, meeting the customers’ needs is often mentioned as the raison d’être of a corporation. Here are some quotes from our case study interviews: ‘The customers are at the centre of what we do, and regardless of the situation we approach them with a positive attitude and with dedication.’ ‘The first stakeholder for me, and for many of our activities, is the customer. We don’t do business if the customer is unsatisfied.’

Keywords: Customer Satisfaction; Customer Relationship Management; Customer Contact; Stakeholder View; Interview Partner (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27174-6_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230271746

DOI: 10.1057/9780230271746_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().